Over the next five ‘MARKETING YOUR BUSINESS’ posts I am going to share with you the 5 places where almost all of my wedding bookings come from, and tips for how you can make them can work for your business as well.
The second of these 5 is other photographers.
This is so often overlooked, and yet is such important source of enquires for your wedding photography.
Other photographers are so often seen as competition, and not to associate with, but this is such a narrow minded and dated view. I’m beginning to see a shift in attitude as people see the benefits of sharing, but when I stared in photography, I couldn’t get another wedding photographer to reply to a single email!
And, if this is reciprocated by the photographer in the future, it helps you.
I looked for people who’s work I respected, that had a similar style to mine, a similar price, and were working in the same geographical areas as I was. I was also looking for someone whom I got on with, and could understand and appreciate what I was trying to do.
I remember sending almost 50 enquires the way of one guy, who said nothing until he sent an email, asking me to redirect the enquires to his website not his email address. Needless to say, he didn’t receive many more referrals from me!
For the last 3 or 4 years I have sent all my double bookings or enquires for jobs I couldn’t do, to Jay Rowden. He’s a great photographer with a similar reportage style, a great guy, and appreciates the value of these referrals by always saying ‘thanks’ and returning the favour where ever possible.
I always bc him in on the email recommendation, not so he can contact the client, but so he knows where his enquiries are coming from, and has a heads-up if they choose to contact him.
I suggest the following steps:
- Google ‘wedding photographers’ followed by your geographical location.
- Find someone who’s work you like, with a similar style, and a similar price bracket.
- Send them an email introducing yourself and asking if they would like to receive referrals for work you can’t do.
- Bc them in on referrals, but make sure they understand to wait for the client to contact them.
- After you have done this a couple of times, if they haven’t offered, you can ask them if they would mind returning the gesture and referring clients to you.
For me I always choose depth over breadth, so I only have this arrangement with Jay, but you may choose to have to have a handful of photographers to work with.
I hope this is helpful! If you enjoyed this article, please ‘Like’ it, so that it will reach others.
I would love to get your comments on this article or topic in the comments below. If you have any questions, or feel there’s something I missed out, please do ask!
Next week I will post the third of ‘The Top 5 ways I get my Wedding Bookings’. If you would like to receive these articles direct to your inbox, please sign up to my blog on the left of this page.