Over the next five ‘Tricks and Tips’ posts I am going to share with you the 5 places where almost all of my wedding bookings come from, and tips for how you can make them can work for your business as well.
The first of these 5 is wedding venues.
When I started photographing weddings, it became almost immediately apparent that a good relationship with the wedding venues in my area and their events team was going play a key role in developing my business.
If you are recommended to a couple by a wedding coordinator at a venue, it really says great things about the service you offer, and you as a person. The events team will no doubt come into contact with countless photographers each season, so if they are prepared to put your name forward, then you are doing something right!
When I work at a venue, I try to do and consider a number of things:
- If I would like help or information about the wedding, I make sure it has been arranged before hand, and not left to the actual wedding day. I will send an email ahead, introducing myself, and asking if it is there is a convenient time in the week or so before the wedding, to drop by for a site visit. I can then meet whoever will be coordinating the day in a much less pressured environment, and gather the information, timings, locations etc.
- On the wedding day, I always remember that the team at the venue are under as much pressure as I am to make the day a success. If there are timings to keep to, I always make sure I leave plenty of time, so the venue is not forced to run late.
- I treat everyone I meet politely and respectfully.
- Before I leave at the end of the wedding day, I make sure that I thank everyone I have worked with.
- When I have finished the pictures I email the wedding coordinator to thank her for her help on the wedding day and attach a link to the photographs. I offer to send them a disc of the images for their marketing and promotion.
- I also ask that if they have any clients they feel may work may suit, would they mind passing my contact details. If they like you, and your pictures were awesome, it is likely that they will recommended you.
- If I blog the wedding, I put a mention and a link to the venue.
If you are just starting out, it may be a great help to your business to contact specific venues and ask them to recommend you, before having worked there. This is the first things I will do when looking to work in a new area. I have just spent this week sending emails to the venues in a part of Mexico where I have been spending the winter. I’m really looking forward to shooting in a some new and interesting places. This is how I do it:
- Google ‘Wedding Venue area you want to work in‘.
- Make a list of 10 venues you feel may suit your style of photography and you would like to work at.
- Send an email to each venue asking if it may be possible to come and show them your work.
- Take a presentation of your work for them to see. I generally take a presentation of my recent work on my laptop.
- Leave them with some of your business cards.
I hope this is helpful! If you enjoyed this article, please ‘Like’ it, so that it will reach others.
I would love to get your comments on this article or topic in the comments below. If you have any questions, or feel there’s something I missed out, please do ask!
Next week I will post the second of ‘The Top 5 ways I get my Wedding Bookings’. If you would like to receive these articles direct to your inbox, please sign up to my blog on the left of this page.